Introduction to all things GoMacro

We have been told that we need to blog. At the age of sixty I was not quite sure what that meant but I think that I am finally ready to take the plunge.

First an introduction to the bloggers. I am Amelia Kirchoff, owner of GoMacro and together with my daughter Jolanta Sonkin, we will be writing, and occasionally rambling, about all the things that interest us, about the people we meet and about the goings on at GoMacro. We will be joined by Monte McPheron, GoMacro sidekick who has been with us since the beginning. He is also a Tai Chi teacher and has been counseling victims of the recent flood here in S.W. Wisconsin. Other family members and friends will occasionally contribute words of wisdom and we always look forward to hearing your comments.

This morning I had an interesting conversation with our sales manager, Scott. He told me that Whole Foods came out with their earnings report and their stock dropped 17%. This, of course, was not what I wanted to hear first thing in the morning since we own stock in Whole Foods. What should we do at GoMacro to stay ahead in the current downturn. That was the question. Scott felt we should diversify – we should sell all things macrobiotic. I know that Starbucks turned to CD’s and books and that did not work for them but there is a little miso business in our neighboring community of Gays Mills. It has been there for twenty years making miso and seitan and I know the owner wants to sell. I wonder.

On the other hand maybe we should get back to basics. What does that mean? Isn’t that what we have been doing all along?

Now Scott is a very interesting person. In his formative years, many moons ago, he was macrobiotic. He read “Confessions of a Kamikaze Cowboy’ by Dirk Benedict which chronicles Dirk Benedict’s battle with cancer using macrobiotics, and it created such an impression on him that he also became macrobiotic. If you are old enough to remember the sixties and seventies you will remember that many people turned to macrobiotics and Dirk Benedict was one of them. He was ‘Faceman’ on the A-Team in the early seventies and flying space ace ‘Lt. Starbuck on Battlestar Galactica.

It is interesting to read about other’s personal experiences with macrobiotics and I think you will agree with much of what Dirk Benedict has to say. I enjoyed it immensely and am looking forward to Dirk’s next book about his experiences raising two sons in the Montana woods cooking macrobiotic meals on a wood cook stove.

That’s all for now. Enjoy the weekend.